The Burberry trench coat. The name conjures images of sophisticated elegance, timeless style, and enduring quality. More than just a piece of outerwear, it's a cultural icon, a symbol of British heritage, and a testament to the enduring power of exceptional craftsmanship. For over a century, the trench coat has undergone countless iterations, evolving alongside societal shifts while retaining its core identity. This exploration delves into the rich history of the Burberry trench coat, examining its origins, its evolution under different creative directors, its ongoing relevance in the modern world, and the impact of the innovative "Art of the Trench" campaign.
Burberry: From Humble Beginnings to Global Icon
To understand the Burberry trench coat, we must first understand the house of Burberry itself. Founded in 1856 by Thomas Burberry in Basingstoke, Hampshire, the company initially focused on high-quality outdoor clothing. Burberry's innovation lay in the development of gabardine, a tightly woven, waterproof, and breathable fabric that revolutionized outerwear. This revolutionary fabric, patented in 1888, formed the foundation upon which the iconic trench coat would be built. This innovation, combined with Burberry's commitment to quality and craftsmanship, quickly established the brand as a purveyor of exceptional garments for discerning customers.
How Did Burberry Become Famous?
Burberry's rise to fame wasn't solely due to the invention of gabardine. The company cleverly leveraged its association with British military and societal elites. During World War I, the British army adopted a modified version of Burberry's gabardine coat as standard-issue outerwear for its officers. This association with military practicality and resilience cemented the trench coat's reputation for durability and style. Post-war, the trench coat transitioned seamlessly from the battlefield to the streets, becoming a symbol of sophistication and understated elegance. Its adoption by Hollywood stars further solidified its iconic status, transforming it into a coveted fashion item. This combination of practical innovation, military endorsement, and celebrity appeal catapulted Burberry to global recognition and cemented the trench coat's position as a timeless classic.
The Original Trench Coat: A Legacy of Innovation
The "original" trench coat, as it's commonly understood, refers to the design that emerged from Burberry's early collaborations with the British military. Key features included the distinctive raglan sleeves, allowing for greater freedom of movement, a double-breasted closure for warmth and protection, and a belted waist for a tailored silhouette. The epaulettes, D-rings, and gun flaps were functional additions, originally designed for military use, but they became stylistic elements that contributed to the trench coat's unique character. The use of Burberry's signature gabardine ensured both water resistance and breathability, making it suitable for a range of weather conditions. This original design, though refined over time, remains the foundation upon which all subsequent iterations have been built.
Burberry Waterproof Trench: A Constant Evolution
The waterproof nature of the Burberry trench coat has always been a crucial element of its appeal. While the original gabardine provided significant water resistance, Burberry has continued to innovate in fabric technology to enhance this key feature. Modern Burberry waterproof trench coats utilize advanced fabric treatments and constructions to ensure optimal protection from the elements, while maintaining breathability and comfort. These technological advancements ensure that the trench coat remains relevant and functional in the 21st century, catering to the needs of a modern lifestyle. The commitment to waterproofing underscores Burberry's ongoing dedication to the core principles upon which the coat was originally conceived.
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